The Drive-Thru Performance Study
By Brian Wheelis • September 30, 2013
It used to be that speed of service was the most important part of the drive thru. But times have changed.
Interesting recent study that takes on the impact of customization and changing consumer behaviors and expectations are impacting speed of service at drive-thru. This article takes on some of the areas that some of the major brands are considering to address or not address the issue of speed.