Jack in the Box Amps Up Late Night
By Brian Wheelis • October 22, 2013
“We were looking at how dayparts excel—late night is drawing for all of the quick-service restaurants,” Alter says. “As [consumers] are finishing their night after being at a party or at a sporting event or even working late, they are looking to satisfy their late-night cravings. We looked into what types of food they’re looking for, as well as what is most popular on our menu.”