Dallas: Jolly holiday spending on TV
By Brian Wheelis • November 21, 2013
With Black Friday barely a week away, high demand from holiday retail is putting a squeeze on TV inventory in Dallas.
The market is tight to sold out through the end of the year, and high demand will continue into next year thanks to political and the Olympics.
Buyers looking to get clients on TV before the end of the year should be prepared to pay a premium.