Nielsen to increase sample size in Top 25 markets in 2014/2015
By Kevin Kelly • June 2, 2014Nielsen announced that they will be adding additional Local People Meter households in the Top 25 DMAs in 2014/2015. This impacts Whataburger by increasing sample size in Houston and Dallas by 200 households in 2014, and Phoenix by increasing sample size by 200 households in 2015. It is hoped that the additional households will provide a more accurate picture of ratings delivery in each market.