Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle
By Chelsea Lish • June 4, 2014
No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Case-in-point, their latest bottle design is engineered so that it can only be opened when fit together with another bottle’s cap and twisted. Coca-cola then distributed a batch of the bottles to college freshmen during their first week of school to help start those first conversations.