Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram
By Chelsea Lish • July 23, 2014
Adidas has partnered with Champs Sports to create four different online shows that will live on the Instagram but will still mimick the TV-watching experience. #adicolorTV debuted on Friday and will run for six weeks. To tune in, viewers will have to head over to the champsports’ Instagram page. Adidas and Champs are hoping to reach high school kids who tend to prefer bite-size and easy-to-understand stories.