Wendy’s drives engagement with ‘Pretzel Love Songs’ encore
By Caitlin Gooch • July 24, 2014
The encore for Wendy’s “Pretzel Love Songs” campaign proved to be just as successful as last year’s debut once again driving outsize engagement on Facebook and other networks. Those social media followers and fans produced an amplification of Wendy’s content 117,707-percent greater than Wendy’s would have achieved solely through posting its content on its Facebook, Twitter and other network brand pages.