Wendy’s Testing Build-Your-Own Sandwich Program
By Caitlin Gooch • July 25, 2014
Wendy’s is testing a build-your-own sandwich program at two restaurants in Columbus, Ohio, near the company’s HQ. Wendy’s build-your-own-sandwich platform allows customers to select one, two, or three hamburger patties or grilled, home-style, or spicy chicken as their protein, then a regular bun, pretzel bun, or no bun at all. Customers then choose from among three cheeses, seven sauces and seven toppings.