Complete McDonalds campaign refresh Expected later this year or early next
By Katie Stewart • August 7, 2014
The move comes as McDonald’s faces intense pressure to reverse its ongoing sales slide. The chain’s sales growth began slowing in early 2012 and has more recently turned to declines.
In the second quarter of this year, its U.S. sales in stores that have been open for at least a year slipped 1.5% from the period a year earlier, following a 1.7% decline in the first quarter.