Walkers Tests New Flavors Via Tweet-Powered Vending Machines in London
By Chelsea Lish • September 3, 2014
Walkers, a Pepsico-owned U.K. potato chip brand, has launched three tweet-activated digital vending machines at bus shelters in central London locations. Walkers has been running a campaign asking people to invent new flavors of potato chips, the top six of which are being dispensed from the vending machines. Viewers are encouraged to tweet @Walkers_busstop to receive a free bag of chips, which they can then vote for online.