Sydney Street is Transformed Into Tornado Alley in Stunt for ‘Into the Storm’

To promote its latest film ‘Into the Storm,’ Roadshow Films ran an augmented reality poster campaign in Sydney that turned a few heads. On-screen, what seems to be a static poster for the new movie suddenly began to flutter loose in a progressively rising wind. As the poster was “ripped away” from the frame, and was caught up in the violent gusts, viewers saw a realistic storm scene coming towards them down the street.

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