McDonalds Can Make History — and Rescue Its Brand — With Sustainable Food
By Caitlin Gooch • September 5, 2014
To restore its brand from a recent downward spiral, McDonald’s has been moving steadily towards sustainable sourcing of its ingredients. The company is taking a step in that direction, announcing it will buy some of its beef from sustainable sources by 2016. To make this happen, McDonald’s has paired up with Walmart and other industry and non-governmental organization (NGO) partners to create the Global Roundtable on Sustainable Beef (GRSB), whose goal is to develop a beef value chain that is environmentally sound, socially responsible, and economically viable.