Here Are the Pros and Cons of Snapchat Taking on Ads
By Chelsea Lish • October 10, 2014
With Snapchat confirming long-held speculation that the mobile-social app will soon debut ads, Adweek reached out to marketing pros for their reactions. Pros of advertising on Snapchat include the ability to instantly engage with a consumer in real-time, speaking to consumers who have opted in to receiving branded content, and collecting data overtime on Snapchat users. Cons include the lack of data up front for any early adopter brands, the risk of being intrusive by forcing an ad instead of offering brand experiences, and the short attention spans of users.