5 Bold Moves Starbucks Made in a Month That Have People Buzzing
By Chelsea Lish • October 15, 2014Even for a busy brand, Starbucks has been unusually active since Labor Day. Their recent moves include going global with a local appeal, pushing their own mobile payment app, diversifying its store concepts, teaming with Tumblr, and using hyperlapse Instagram video to leverage autumnal imagery with their fall promotions.