Lowe’s Rolls Out 8 More Charming and Useful ‘Fix in Six’ Vines
By Chelsea Lish • November 5, 2014
The stop-motion shorts use the six-second format to show simple DIY tricks you can try at home. The craft is great, the tricks are useful, and the whole campaign is a welcome counterpoint to the traditional view of Vine marketing—which is that it almost has to look slapdash to be authentic.