McDonald’s, Pizza Hut, more tap into ‘build your own’ trend
By Lauren Seegers • November 21, 2014
For Millennials raised on the build-your-own meals of Chipotle Mexican Grill and Subway, customization is key. Now, a growing number of mature brands are looking to bring customization to the forefront.
McDonald’s, Pizza Hut, Taco Bell and Pei Wei Asian Diner have recently promoted or tested ways for customers to create their own dishes, sometimes with new or exotic ingredients.