The best brand advertising on Snapchat, so far
By Lauren Seegers • January 8, 2015
Snapchat has evolved into a legitimate marketing platform in its own right. The “My Story” feature in particular has proven a useful tool that lets users stitch together narratives of their own.
Brands are wise to latch onto the platform, which continues to grow: Its audience has grown from slightly more than 16.3 million in 2013 to 25.3 million in 2014.