Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015
By Chelsea Lish • January 27, 2015
Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. But as conditions worsen, some may begin wondering whether brands should be playing too flippantly with a storm as dangerous as the blizzard is expected to become. “Certain brands might be able to contribute if they have a snow-related angle and are relevant to the conversation, but they should be exceedingly cautious when it comes to storms of this magnitude that could cause real devastation and even deaths.”