Jack in the Box quietly slides upscale
By Lauren Seegers • February 2, 2015
Jack in The Box quietly moved its menu and its dining experience a notch more upscale, small shifts that will result in the repositioning of the brand up and away from many QSR competitors.
Jack in the Box announcing new burgers isn’t new, but last week’s was different because the burgers are a touch more sophisticated. The new Buttery Jack burgers are quarter-pound beef patties puddled with melted garlic-herb butter like a fine steak and served on a new bakery-style signature bun.