Burger King Chicken Fries permanent
By Matthew Lyle • March 23, 2015
The No. 2 burger chain today announced that its on-again, off-again Chicken Fries have been added to the permanent menu, and should now be as safely ingrained in Burger King’s menu as the Whopper.
Chicken Fries — which are basically chicken strips shaped like giant french fries — have been playing a game of marketing hide-and-seek on Burger King’s menu for the last several years. It’s an increasingly common fast-food tactic to bring certain buzz-worthy items on and off the menu to generate social media chatter and draw traffic to the stores.