McDonald’s testing simpler customization platform
By Lauren Seegers • April 30, 2015
McDonald’s Corp. is testing a scaled-back version of its “Create Your Taste” customization platform that could be rolled out more quickly and for a lower investment. Customers can choose a burger or grilled or crispy chicken sandwich. There is a choice of three buns and four flavors: Bacon Clubhouse, Pico Guacamole, Hot Jalapeño and Deluxe.