McDonald’s kale, bag tray & more

By Lauren Seegers • May 7, 2015

Nine Southern California units are testing two new breakfast bowls. One of which is made with turkey sausage, egg white, kale and spinach. The other has chorizo and egg. In a different market, McDonald’s will sell three new salad bowls with kale in Canada.

Also, McDonald’s Hungary, along with DDB Budapest, have developed an eco-friendly take-out bag that transforms into a tray. The top looks like a traditional bag, but the bottom is connected to a cardboard tray and is perforated so you can easily detach the two and let your food be revealed.

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Innovation, Competitor, QSR, QSR Customer Experience

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