WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals
By Chelsea Lish • May 15, 2015
Just in time for Endangered Species today, the WWF has launched the #EndangeredEmoji campaign.The key insight was that 17 animal emojis that people use every day actually depict endangered species. The WWF tweeted out an image of the 17 animals, and asked people to join the campaign by retweeting the post. Those joining the campaign agree to donate 0.10 euros (about 11 cents) every time they use any of the 17 emojis in a future tweet.