5 Reasons McDonald’s Is on the Brink of Failure
By Matthew Lyle • August 14, 2015
“Quality, service, cleanliness, and value.” Those were the core ideals of Ray Kroc, the man who bought McDonald’s in the mid-1950s and turned it into the most successful fast food enterprise of all time. But in past years, the burger chain has been slacking in every single one of those categories — and it’s beginning to catch up to it.