Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan
By Chelsea Lish • August 27, 2015Target has created an online site, “Share the Force,” which hosts a “galaxy” of memories that is expanded daily by contributions from some of Star Wars’ estimated 147 million fans. The memories, shared as photos from social networks like Facebook or Instagram, will be permanently archived at Lucasfilm. The site links back to Target where fans are then able to purchase various exclusive Star Wars merch, with items landing on “Force Friday,” Sept. 4.