Twitter Exec Sheds Light on Project Lightning
By Carlton Wilcoxson • September 25, 2015
At Dmexco Conference in Germany, marketers gained a better understanding of the new Twitter service. Project Lightning is a social platform, which groups tweets and content about a particular event into one landing page. For example, events like the Super Bowl will have a singular landing page with the latest tweets and content. This service is offered for two reasons: to help guide new users to the content that they want and to help curate content for experienced Twitter users. The social media platform is scheduled to launch this fall.