4 ways that Spotify and Pandora Target Millennials Differently
By Carlton Wilcoxson • September 30, 2015
Millennials have remained the topic du jour for advertisers over the past couple of years, with brands eager to find ways to reach younger consumers who are notoriously tricky to target. With that in mind, there was at least one thing both execs were in full agreement on: millennials respond to music.
Spotify releases a new playlist every Monday called Discover Weekly that recommends music based on users’ individual listening habits. Because they expect fresh content every week, the playlist “becomes almost a physical thing that you hold onto,” said Farbman.
On the flip side, Pandora uses digital listening trends to plan live concerts. Last month, it hosted an L.A. concert called Summer Crush with hip-hop artist Jason Derulo and girl-pop group Fifth Harmony. Fans who listen to both artists on Pandora were invited to the event.