Wendy’s Is Making Snapchat-Like Mobile Ads on Facebook
By Matthew Lyle • October 20, 2015
Wendy’s is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers are made—like wavering pieces of cheese and a grilled beef patty.
The ad prompts folks to swipe up when clicked on from the news feed. It’s another example of how brands are creating more vertical video and content for specific platforms.