Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week
By Carlton Wilcoxson • October 21, 2015
1. New York researcher eMarketer said today that 32 percent of U.S. companies with 100 employees or more will use Instagram for marketing this year. That number will increase to 49 percent next year before jumping to 71 percent in 2017. What’s more, eMarketer said, Instagram may be more popular with marketers than Twitter in two years.
2. CEO Evan Spiegel and his team forecast that Sponsored Selfie Filters—a new ad unit from Snapchat—will reach up to 16 million viewers a day, BuzzFeed reported.