Facebook’s carousel ads are 10 times better than its regular ads
By Matthew Lyle • November 2, 2015
Carousel ads are 10 times better at getting people to click through compared to static sponsored posts on Facebook, according to a new report.
The carousel ads, which let brands show multiple images and ultimately a link to some action, are driving 10 times more traffic to advertisers’ websites, according to data compiled by Kinetic Social, a social marketing tech firm. The report looked at ad trends over the past three months, according to the campaigns that pass through its platform.
“Carousels are a major push for Facebook,” said Don Mathis, CEO of Kinetic Social, which helps brands market across social channels like Facebook, Pinterest, Instagram and Twitter. “The pricing is competitive and the performances are stellar. But we don’t know if that continues forever, because it’s a new product, and they tend to get good adoption in the early days.”