Snapchat’s First Sponsored Lens Stars ‘Peanuts’ and a Stream of Candy Corn
By Carlton Wilcoxson • November 4, 2015
Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app’s Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov. 6.
This past Saturday, Snapchat users who used the Lens feature to take a picture or video of themselves saw a filter marked as sponsored from the film to celebrate Halloween. Clicking on the icon overlaid images of Peanuts characters Snoopy and Woodstock around the selfie while the show’s theme song played. According to Snapchat, “an endless stream of candy corn” poured out of the mouths of pictures that used the filter.