From social media to wearables, Adweek takes a look at nine interesting statistics from the past week. Here are a few that stood out
By Carlton Wilcoxson • November 4, 2015
-GlobalWebIndex study found that while Facebook users were using an average of 2.5 social networks in 2012, that number has since increased to 4.3.
-Here is one more stat from GlobalWebIndex, which interviewed 200,000 consumers across 34 markets for its Q3 study. While Facebook has the biggest worldwide membership of any social platform, it is not the most-visited social platform—YouTube is. YouTube is No. 1 for visitation, with 81 percent of respondents having gone to the video platform at least once last quarter compared to Facebook’s 80 percent
-Coca-Cola recently tested Facebook’s new promo unit Slideshow in Kenya and Nigeria for two weeks and reached 2 million consumers, raising brand awareness by 10 pointsfor its Coke Studio Africa project. Instead of video, the ad unit uses photo slideshows. It is targeted at emerging markets where consumers have older phones—not iPhones or Androids—and sometimes have slower connection speeds. The ads also use less data than videos.