Here’s Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign
By Carlton Wilcoxson • November 10, 2015
The taco emoji is finally here, and Taco Bell now has an “taco emoji engine” to show for it. The fast-food company is debuting a social-marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, California-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website. Here’s how it works: People who tweet a picture of a taco emoji with another emoji at the brand’s account, for instance, will automatically be sent back a photo or GIF mashing up the two images. If folks tweet a picture of a taco and smiley face, they will then receive an image of a taco wearing sunglasses. In another scenario, tweeting an image of a taco and a satellite sends back a GIF of a satellite shooting out tacos