Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal
By Carlton Wilcoxson • November 13, 2015
Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago.
Instagram has said it plans to work with 100 companies around the world to better improve the quality of its still young ad operation. The first 41 companies are working with the platform to bring in new advertising business. Initial focus areas include improved planning and buying processes as well as better consumer insights and faster content-creation tools.
Add in the fact that Instagram is now powered with Facebook’s huge collection of interest-level user data, and the developments beg the question: Will well-budgeted campaigns now almost always include both Facebook and Instagram ads?
New Instagram partners like Adobe, Salesforce, 4C, Spredfast, Hootsuite and AdParlor also often facilitate ads on Facebook. And since their platform-based allegiances are spread wide while also typically working with YouTube, Twitter, Pinterest, Snapchat, etc., we thought it would be interesting to ask them if Facebook Inc. in essence could become a one-stop shop for social campaigns.