General Mills Has This Promise for Parents: No More Artificial Ingredients in Its Cereals
By Carlton Wilcoxson • November 24, 2015
General Mills made headlines this summer when it announced it would begin removing all artificial flavors and colors from its cereal products. To reinforce this summer’s message, General Mills just released a new digital campaign called “Parent Promises.” Unsurprisingly, parents are among those most concerned about the ingredients in foods primarily marketed to children. The campaign’s message for them: General Mills understands and shares their concerns and emotional investment in the well-being of their children, a matter that goes well beyond breakfast cereals.