Burger King heats up the fast food cheap deal war with McDonald’s, Wendy’s
By Sarah Sutton • January 5, 2016
Burger King says it will begin selling a five-item meal for $4 on Tuesday, a deal that marks its answer to the recently-launched McDonald’s McPick 2 and Wendy’s 4 for $4 deals. Burger King and its rivals all acknowledge they are aggressively pursuing value-conscious customers looking for the cheapest of the deals.