Courting the Mysterious Millennial
By Sarah Sutton • February 9, 2016
When it comes to creating loyalty among Millennial consumers, the right approach is something of a mystery for many operators. Recent data from a survey administered by Justin Guinn, a market research associate at Software Advice, suggests that Millennials’ use of loyalty programs is different from other generations; some even ignore programs that do not match their needs. Guinn found that in these cases, the rewards either do not appeal to Millennials or the programs are not accessible enough to them through their phones and social media.