IHOP is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them
By Carlton Wilcoxson • February 26, 2016
IHOP today announced a Snapchat campaign that targets patrons inside its restaurants.
To push its Double-Dipped French Toast, the all-day breakfast brand is essentially using the same custom geo-filters Snapchat introduced to the masses on Monday. But it’s working directly with the Los Angeles social app to serve the ad just to IHOP customers.
IHOP and Snapchat developed what they are calling “chain geo-filters,” location-based dynamic art that can be added to photo and video snaps. When using the app at a restaurant, customers who take a snap will be able to swipe to reveal IHOP-themed creative overlays.