Kit Kat Holograms Turn Study Nights Into Jam Sessions
By Carlton Wilcoxson • March 14, 2016In Japan, the word Kit Kat sounds similar to the phrase ‘kitto Katsu,’ which means ‘Will surely win!’ The chocolate candies have become popular gifts to students as edible good luck charms. Family and friends often give away boxes of Kit Kats before important exams. Distant family can handwrite a note wishing the exam-taker good luck. The package includes a small plastic screen that can be set up to form a pyramid pop-up screen. The exam-taker can prop up the pyramid on top of their smartphones and watch a cheerful music video by Japanese pop-rock band DISH come to life. The boy band, in synchronized red uniforms, dances around and chants the chorus: ‘Everybody fight! Everybody fight!’