Sonic Boom
By Sarah Sutton • March 14, 2016
John Budd, executive vice president and chief development and strategy officer at Sonic, insists Sonic needs to “capture the brand essence regardless of the format.” In other words, Sonic needs to first and foremost be the place that offers more than 1.3 million different drink combos, sells burgers at breakfast, and dishes outside-the-box milkshakes like its new Creamery Shakes, which come in such oddball flavors at Bourbon Brown Sugar and Wildberry & Lavender.