Marketers still eager to increase spending on Facebook and Google, study finds
By Sarah Sutton • March 17, 2016
A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found. When asked about “emerging” platforms where they might allocate budgets next, respondents cited Instagram (71%), Snapchat (45%), Pinterest (42%), Spotify (34%), Pandora (27%), Hulu (27%), Google+ (18%), Tumblr (16%), Reddit (15%) and StumbleUpon (5%).