Subway stands to win the innovation game
By Sarah Sutton • March 29, 2016
While nearly every player in the industry is still shaking off the dizziness from McDonald’s all-day-breakfast uppercut, a number of the big quick-service chains have tried to fight back with menu innovations of their own. Taco Bell took a huge swing by unveiling its new Quesalupa during the Super Bowl; KFC brought Nashville Hot Chicken to the party; and Burger King stepped into the ring with its new hot dogs. But perhaps the most formidable punch came last month from Subway with the launch of new premium ingredients like thick-carved turkey and Applewood-smoked bacon.