Coming soon to Instagram: Square milkshakes from Sonic
By Mercedes Gray • April 4, 2016
Fast-food restaurant Sonic will debut this month a new line of “Square Shakes,” made for Instagram and designed by Instagram celebrity chef @ChefJacquesLamerde. LaMerde, whose real name is Christine Flynn, is an executive chef at Toronto’s iQ Food Co. She has created a line of creamery shakes to fit squarely within Instagram: served in a square cup, with a square straw and with square versions of ingredients.
If you want to try one yourself, the shakes will only be available for order on Instagram. The brand will make available the shakes via “Shop Now” sponsored ads to Coachella festival attendees at the festival grounds on April 16. Attendees can order shakes and sample them right then and there. Margaret Johnson, executive creative director and partner at GS&P, which created the campaign, said that the idea came out of a quarterly hackathon at Facebook. “Taking pictures of food on Instagram is such an obsession; we all do it. So, we thought, let’s create a product entirely designed for Instagram and available for purchase on the platform,” she said.