This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram
By Carlton Wilcoxson • April 6, 2016
The automaker is running a special spread in about 50,000 copies of Fast Company’s April issue for a select group of affluent subscribers. One of those pages includes a small acetate prism, along with directions for assembly. Placing the prism atop a tablet computer—while it runs a video from 911hologram.com—brings shimmering 3-D footage of the latest Porsche 911 to life. More than 150,000 prisms have been created, including 100,000 glass versions that will be distributed mainly via direct mail. Take a look at the example here.