Chipotle trying to Win Back Customers with New Cocktails and Non-alcoholic Drinks
By Carlton Wilcoxson • April 6, 2016
Just days after announcing that it may be moving into the premium burger market, Chipotle has started to woo customers with brand new drink offerings. The Mexican Grill has enlisted the help of master sommelier and mezcal maker Richard Betts to improve its beverage program, which currently includes beers like Negra Modelo and a Patron margarita.Among the sommerlier’s additions are a smoky margarita with Sombra mezcal, Eppa Sangria made by a certified-organic California-based company that will soon be delivered in kegs to help reduce waste, and an exclusive beer– a Vienna-style Mexican lager brewed by Oskar Blues. Non-alcoholic options include a watermelon agua fresca, a hibiscus tea with rooibos and lemongrass, and some Coca-Cola drinks that haven’t been offered in fountain versions before: Coke Life and Blue Sky sodas.