Plano burger chain orders up franchise-based growth
By Sarah Sutton • April 13, 2016
Despite the competition, Mooyah has expanded to roughly 100 locations in 20 states and nine countries. Over the past five years, the chain has posted 286-percent revenue growth. Almost all of Mooyah’s expansion has stemmed from franchising. With the exception of four company-owned locations used for training and research and development, the company’s footprint is operated by 55 franchisees. The 2016 goal is to open 30 restaurants, all of which will be franchised.