Nike+ Relaunch Delivers Personalized Coaching
By Carlton Wilcoxson • April 18, 2016
Nike will launch updates to their Nike+ app that incorporates more comprehensive control and personalization features. Nike is repositioning the ‘+’ to mean ‘personal’ as the app now acts as the central hub to connect to all things Nike from the Run Club to the Training Club and more. When people first open the app, they will see a customized feed filled with stories, tips, and training advice from coaches. The news as well as the items highlighted in the store tab are prioritized and will adapt to each member’s interests as they continue to use the Nike app ecosystem. A new services tab will connect members to Nike+ experts for services like 1:1 store appointments. For more information click the link below.