Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram
By Carlton Wilcoxson • April 22, 2016
Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers. Now, those video formats are coming to Facebook and Instagram. In one example of the new capabilities, Taylors of Harrogate has a campaign where users scroll over a social media video, and then can take a quiz to find their perfect coffee flavor, buy products and sign up for emails. Developers think “this is the first step in transforming social viewers into active participants.”