Burger King’s Snapchat campaign invites fans to ‘grill’ competitors’ burgers
By Sarah Sutton • May 17, 2016
To announce its entry into Snapchat in Argentina — and win some customers over in the process, Burger King created a clever campaign on the platform that leveraged its burgers’ own sellling point — flame grilling. “Snapking” invited Snapchat users to draw grill marks on images of competitor chains’ patties and send them to the BK Argentina account (@BurgerKingArg). Those who played received a free voucher for the real deal.