Google Maps Will Feature Local Search Ads for Businesses
By Carlton Wilcoxson • May 25, 2016
Local ads are coming to Google Maps. Now that nearly one-third of all mobile searches are related to location, Google is looking for more ways to connect marketers with users walking, biking, driving and otherwise commuting around any given city. Users will be able to tell the difference between a promoted location and an organic location by the color of the pin on the map and the word “ad” in the text at the bottom of the screen.